In the aftermath of some adverse publicity in 2011, Airbnb was seeking to reassure their customers that their service was safe to use.
Threading together a narrative that used real hosts offering tips about what to do (and what not to do) when renting out their homes, we effectively reinforced Airbnb’s dedication to the safety of their customers.
This video was the result of a creative partnership with Airbnb, and it serves as the anchor of their safety campaign, prominently placed on the Trust & Safety Center on airbnb.com. – airbnb.com/ safety
Special thanks to the hosts (order of appearance):
David & Family – airbnb.com/rooms/24390
Kepa – airbnb.com/rooms/33577
Florante – airbnb.com/rooms/103052
Produced by Airbnb.
Captured & Edited by AC (@nickkova & @jcwhalen).
Music by: ©2011 Podington Bear – “Boop” – podingtonbear.com
Released by: ©2011 Hush Records – hushrecords.com
Threading together a narrative that used real hosts offering tips about what to do (and what not to do) when renting out their homes, we effectively reinforced Airbnb’s dedication to the safety of their customers.
This video was the result of a creative partnership with Airbnb, and it serves as the anchor of their safety campaign, prominently placed on the Trust & Safety Center on airbnb.com. – airbnb.com/ safety
Special thanks to the hosts (order of appearance):
David & Family – airbnb.com/rooms/24390
Kepa – airbnb.com/rooms/33577
Florante – airbnb.com/rooms/103052
Produced by Airbnb.
Captured & Edited by AC (@nickkova & @jcwhalen).
Music by: ©2011 Podington Bear – “Boop” – podingtonbear.com
Released by: ©2011 Hush Records – hushrecords.com
Airbnb: Trust & Safety Initiative