As part of a new email acquisition campaign, Sierra Club wanted to raise awareness about the choice to drive or bicycle to work.
For the scope of their budget, we wrote and produced a targeted web spot and then seeded it on blogs and video sites to reach their intended audience. We crafted the story, titled “Two Mornings”, to contrast the difference between commuting by bike and commuting by car.
To date, “Two Mornings” has reached over 45k views on Vimeo — and that’s with no budget for a proper media buy. The project promotes bicycling and connects viewers to Sierra Clubs social network presence.
For the scope of their budget, we wrote and produced a targeted web spot and then seeded it on blogs and video sites to reach their intended audience. We crafted the story, titled “Two Mornings”, to contrast the difference between commuting by bike and commuting by car.
To date, “Two Mornings” has reached over 45k views on Vimeo — and that’s with no budget for a proper media buy. The project promotes bicycling and connects viewers to Sierra Clubs social network presence.
Sierra Club: Public Bike Campaign