Doodle for Google is a drawing contest held each year with big prizes for schools and students K-12. To help drive submissions and create awareness, we developed two videos featuring last years national winner Matteo Lopez, highlighting the positive effect his win had on his elementary school.

Relying solely on Google’s YouTube traffic, and blog buzz, with no help from a media buy we were able to garner over 52k views in a few short weeks.

Doodle 4 Google: Tech Grant