On a boat with Google AdWords Express

In today’s marketplace, local businesses have to compete on the level of their largest competitors — those chain stores have deep pockets with a dedicated staff for advertising at a local and national scale.

It can be intimidating for any new or established business to dive into this advertising space and compete. There’s a sense that without a marketing/brand strategy degree, it’s difficult to know where to allocate resources for advertising.

On top of marketing expertise, there are also varying levels of experience using technology. Without using a smartphone on a daily basis, for example, it can be difficult to understand the concepts of location based marketing.

In September of 2011 we canvased four cities, interviewing 11 local businesses, for Google AdWords Express. In this two week shoot production, we hit San Francisco, Chicago, San Diego, and New York. Here are two in a series of web spots featuring local businesses that use AdWords Express.

Brick and mortar stores are easy to find and advertise, but what about a business that calls a boat slip it’s home? We hopped aboard a sailboat with Marty, owner of Chicago Sailboat Charters

Three businesses, three different cities — Sandy of Tommy Gun’s Garage in Chicago, Sherri of Beauty Company in SF, and David of Sabella-Mills Studios in New York.

Official link to the “Success Stories” – google.com/adwords/express