It’s no secret that in the last few years non-profits and NGO’s have had to tighten their purse strings, even though the need for services locally and globally continues to rise. Having to stretch a tight budget for staff, materials, and the given project is a challenge in and of itself. Because of this restriction, often the design and execution of websites and marketing materials lack the imagination and polish of their for-profit counter parts.
This led me to think further about design for the greater good. More specifically local and global organizations that help the poorest and most in need in our world. How effective are their stories being told? Ones that ultimately help them gain new donors and broaden their scope.I’ve spotted five non profits who, with the use of photography and video, website design and reading materials, have struck me as stand outs in the crowd. It’s important that we as a community of creatives, keep our eyes open for opportunities to help design for the greater good.
Project M. Started by John Bielenberg in Hale County Alabama, a group of young designers apply for a summer intensive where theycollaborate and generate projects bigger then themselves. They plant the seed that creates the sites and branding non profits need.
The International Rescue Committee or IRC. This well designed site has a great selection of “journey videos” where donors and visitors can visually engage with the Rescue Committees important message.
ONE.org. Not a shocking surprise that this organization has such a well defined brand. It was co-founded by Bono. That being said it is a great example of an effective NGO campaign. ONE is a grassroots advocacy and campaigning organization that fights extreme poverty and preventable disease, particularly in Africa.
A Montreal-based nonprofit called Yellow Bird Project works with indie rock musicians to create unique t-shirt designs that benefit charities chosen by the musicians. I love this site and the shirts it produces.
Reading is Fundamental . This site not only informs the viewer about how to volunteer and donate but can also be used as an interactive tool for kids and their parents to make sure children get a head start with their education.
